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XCOM Designer Shills His Own Game, Hilarity Ensues

XCOM being Unknown, yesterday.

XCOM has, so far, seen the right-wrong kind of marketing. Right in that it’s showing it as PEOW PEOW shooty-bang stuff that confuses those who know nothing about it into thinking it might appeal to them.

Wrong in that it confuses people who know nothing about it into thinking a turn-based strategy game is a bravado-heavy action spectacular. It’s not that.

But now we have some new marketing from the Firaxis end of things, and it is, frankly, brilliant. So we’ll shut up and let you watch lead designer Jake Solomon trying to sell his game to people who probably know very little about it (or who he is):




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