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Sony claims Apple boosts PSP sales

Sony claims Apple boosts PSP sales

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John Koller, Sony’s director of hardware marketing in the US, has told the Wall Street Journal that Apple’s entrance into the handheld games market, first with the iPhone and now with the iPad, has helped increase sales of the PSP. His argument is that people not otherwise interested in handheld gaming get an Apple device for other purposes, try the casual games out of curiosity, then eventually need a bigger, better fix and move onto the PSP. It’s a bit like the way drinking beer and smoking cigarettes when you’re young eventually leads on to harder stuff. Like pork scratchings and darts. Koller says,

“Apple’s entrance into the portable gaming space has been a net positive for Sony. When people want a deeper, richer console, they start playing on a PSP.”

An interesting theory, and there presumably some people who end up with a PSP via this route, but Sony hasn’t ever presented any marketing data to support the idea that it’s really made that much of a difference. Sales of the PSP have been very strong over the last two years, since the iPhone launched, but we don’t see any compelling evidence of a link. More than likely, this is just tactical PR spin. The PSP is in a strong position right now, but Sony would be silly not to see Apple’s range of portable devices as serious competition.




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  • David

    I already have a PSP and do think it’s the best handheld, but that’s not saying much when the competition are restricted to touch screens. Fix the analogue issue, add a touch screen, add a phone with 3G or better and i’ll definately upgrade.