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Sony boss responds to price-cut demands

Sony boss responds to price-cut demands

bobbyhoward

Sony CEO Howard Stringer has responded, via news agency Reuters, to those comments made recently by Activision boss, Bobby Kotick. You may remember that, in an interview with The Times, Kotick actually implied that Activision would withdraw support for Sony platforms unless there was a price cut, and subsequent increase in user base, for the PS3. We thought this was obviously a hollow threat, and Stringer thinks so too,
“He likes to make a lot of noise. He’s putting pressure on me and I’m putting pressure on him. That’s the nature of business.”
It is indeed and, while we’re not taking Kotick’s threats seriously and couldn’t give a monkey’s about Activision’s profit margins, we’d have to say that we believe the pressure Sony is under to cut the price of the PS3 is deserved. So why hasn’t it happened yet? According to Stringer,
“I (would) lose money on every PlayStation I make – how’s that for logic?”
But you’d make it back by licensing games for a much bigger market – how’s that for logic?




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  • ps3 + 2 games is already a price cut to me. I can turn around, sell those games and BAM!: I got a ps3 for $300 or less.