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Sega: We Need To Do Better

Sega: We Need To Do Better


In a rare moment of self-awareness and openness Sega has admitted it needs to do a better job of protecting its IPs and making sure it gets the very best out of them. SEGA West’s Mike Hayes has said that while there are a number of examples of Sega franchises getting top-notch updates, there are too many that have been below par.

“It’s important that our old IP that is respected, [and] we need to deliver a good product,” he told CVG. “And in some instances we have done that – look back at when we re-did Sega Rally. It scored well and was moderately successful commercially. But then with other great franchises like Golden Axe we didn’t produce a great game at all.”

We would certainly agree with him about Sega Rally, which was an excellent title and deserving of much better sales than it eventually. Unfortunately, Sega went on to drop the studio that created the game (it was later swallowed up by Codemasters, hopefully a natural home).

“Going forward, if we’re going to look at any existing IP to bring out the locker, we have to make sure we get the quality to a level we now expect,” Hayes went on. “I’m not saying which IP it would be – a Streets Of Rage, a Crazy Taxi, whatever. What we have to do now is build something that is 85 per cent plus [rated].”

That’s a lofty target to set for itself, but a worthy one. We’ll be keeping our fingers crossed for you Sega.

Via VG247

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