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PS3 marketing campaign hits Chile. Includes Rommel.

PS3 marketing campaign hits Chile. Includes Rommel.

sonyps3_rommel

If this were any other company advertising something, we would have a hard time believing it, but seeing as it’s Sony, and seeing as it is indeed Sony advertising somethingā€¦ well, we’re not surprised. Apparently this is advertising the PS3 to Chileans, though how a gamer donating blood to Erwin Rommel would make people want to run out and buy a console we do not know. Everyone may be rushing to tell us Rommel wasn’t the worst of the Nazis, but that doesn’t make the man a good PS3 salesman. If we’re brutally honest.

Another advert released shows another gamer donating his heart to Joan of Arc. While we initially confused this with an ad for the PSP SRPG Jeanne D’Arc, we were soon corrected. How could we be so foolish?

sonyps3_joan_arc

The marketing campaign has been created by award-winning agency BBDO, whose Chilean wing was responsible for theseā€¦ adverts? Can we call them that?

We’re still trying to find the chink in the armour that reveals this to be a hoax, but we’re struggling.




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  • Dave Moore

    oh it’s the benetton ads all over again,