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New Kevin Butler ad pops up: why don’t we have any like this?

New Kevin Butler ad pops up: why don’t we have any like this?

We like these Kevin Butler adverts, as we’ve mentioned before. We like this one too, as it’s for the rather enjoyable ModNation Racers (wait for the review, coming in Play 192 on May 13). Watch:

It’s not on a par with some of the earlier ads, but it is still funny. And that’s what’s key here: over in Europe we have some awful ‘lifestyle’ ads that bring nothing to the PlayStation brand bar some simmering resentment. It’s understandable that adverts have to be standardised across the numerous nations of the European continent – we accept there would be cost in manufacturing bespoke adverts for each country, but… well, just make us laugh. Please? The time for saying “buy a PS3, it’ll look good in your living room” is gone – the time of “hey, buy a PS3 – it’s hilarious” should begin.

And aside from all that whining, we should point out our support for Kevin Butler to present Sony’s E3 conference. That would be entertaining.




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