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New IP in decline?

New IP in decline?


A recent survey of some of the biggest game publishers in the world has suggested that production of new Intellectual Property (IP) is in serious decline. UK group NESTA conducted the survey speaking to companies such as Sony, Activision,  Microsoft, Bethesda, Eidos, Ubisoft, Realtime Worlds, Bizarre Creations, Codemasters, THQ, Frontier, Rebellion and Sports Interactive. Of those spoken to it found that 60 per cent said that original IP production had either slowed or stopped completely in the last five years.

“Risk aversion by publishers is making it harder for UK developers to be creative and innovative, areas where they have excelled in the past,” NESTA says in its report. The fact that new IP such as LittleBigPlanet has struggled to make a huge impact in the market despite critical acclaim may go some way to explaining things. Of third-party developers in the UK, around 75 per cent claimed that hadn’t worked on new IP at all in recent years – some even cancelling projects.


The solution, according to most of those surveyed, is a tax credit from the UK government that will make it less risky to throw money into new projects and new concepts, which were once the lifeblood of the UK development community. “The tax credit will hopefully provide the catalyst needed to stimulate this level of innovation again and we will have more projects to choose from,” one anonymous respondent told NESTA. Perhaps that will assist the birth of the next Tomb Raider, Grand Theft Auto or LittleBigPlanet.

Via Develop

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