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EA’s MMA title disputed

EA’s MMA title disputed

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UFC president Dana White has hit out, figuratively speaking, at EA over the announcement of its new mixed martial arts franchise, MMA, leaving EA lying semi-conscious in a bruised heap with its own blood spattered all over its broken, battered face, figuratively speaking.
White was particularly incensed by EA Sports president Peter Moore’s claim that he’d been wanting to launch an MMA brand since joining EA two years ago,
“Really?” White spat over the front row of a press conference, “That’s not what you told us a year-and-a-half ago. They told us they’d never be in business with us. They wouldn’t even take a meeting because mixed martial arts disgusted them. This wasn’t a real sport. Boy, they got over that real quick, didn’t they?”
White believes EA’s turnaround in attitude is a direct result of the remarkable success of UFC 2009 Undisputed, which has sold over 2 million copies worldwide since its release in May and, while Moore was openly expressing interest in mixed martial arts a couple of months before UFC 2009 launched, it is possible that MMA wasn’t green lighted by Moore’s superiors until that sales potential had been proven.
While it is of course fun to watch EA sneak up and punch THQ and the UFC square in the ball-sack from behind when they’re not looking, figuratively speaking, this hoo-ha does have some serious implications. White has promised that any fighter, with the exceptions of Tim Silva and Randy Couture, making a deal with EA “will not have a job in the UFC any more”. The use of “any more” implies that he’s referring to fighters currently with the UFC, which is odd given that they’ve all signed away videogame likeness rights to the UFC upon joining anyway. Well, Dana White isn’t exactly renowned for making sense when he’s angry anyway.




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