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Dodgy PlayStation ads aren’t PlayStation ads (are dodgy)

sonyps3_rommel

Remember the other day when we reported on these adverts by Chilean agency BBDO, apparently for the PS3? The ones featuring Joan of Arc, Erwin Rommel, a blood transfusion and a heart transplant? And how we said we would try to find a chink in the armour that would reveal them as a hoax?

Well, ask and you shall receive. They’re not really for the PS3, though they were really made by BBDO and the PS3 logo in the top corner was really there. It just turns out the Chileans were being a bit naughty, making concept adverts and releasing them without asking anyone’s permission before doing so. Unsurprisingly BBDO released this apology:

This creative design did not involve and was never approved by Sony Computer Entertainment or Sony. This ‘mock campaign’ was developed by BBDO Chile staff and was submitted to various creative competitions/festivals without prior notification or approval from SCE/Sony, and it is not representative of the views or advertising policies of SCE/Sony. BBDO Chile apologises for using this creative concept without authorisation or prior approval, and for its misrepresentation of the PlayStation brand and its values.

Cristián Lehuedé B.
Presidente Ejecutivo
BBDO Chile

Can’t say fairer than that now, can we? Though we were still waiting for Microsoft to counter with a campaign featuring Hitler.




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