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Disney buys Marvel for $4 billion

Disney buys Marvel for $4 billion


In a shock bit of bank holiday business, Disney has bought Marvel Entertainment for a staggering $4 billion (approx. £2.46 billion). As we understand it this purchase takes control of all Marvel’s assets from the 5,000 characters on its books, its comics and its movie business. It also puts Disney in control of Marvel’s videogame interests, so what does that mean for upcoming Marvel titles?

Disney has been taking a keen interest in developing its videogame presence through games like Pure and the upcoming Split/Second from Black Rock Studio, but it will not interfere with current deals according to Disney CEO Bob Iger. “On the videogame front, [Marvel] have some smart licensing agreements with some of the best videogame manufacturers in the business,” he told investors. “While we have been steadily moving in the direction of videogame integration, we don’t rule out the blend of licensing and self-produced and distributed videogames. As these licensing deals expire we have the luxury of considering what’s best for the company and the products.”

Licences for Marvel characters are currently split over at least four different companies (Activision, Sega, THQ and Gazillion, developer of a Marvel MMO). Cutting this list down would probably be a smart move, allowing for the kind of crossover potential we’ve already seen from Marvel’s movie studio, but the earliest any of these agreements is known to end is Activision’s and that’s not until 2017.

Via Kotaku

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