Sony Advertises PS Vita Using Power Of Sexism
On a scale of one-to-a bad advert, this is just a bad advert. Try harder.
So apparently if you buy a PS Vita in France, you get some free boobs or something.
I don’t know, I don’t really get advertising. Evidently.
Here’s a hint to those confused: this is sexist. Why? Because, while it is intended to be taken with humour, it has literally boiled a woman – a person – down to the level of an object. Something you desire to own and fiddle with as you see fit. Something that can be picked up and discarded at a whim. Something you can play Uncharted on.
Wait, no. Not that last one.
It says “Two sides to touch, two times the sensation,” or something like that. I was never very good at French.
It is, in a word and channeling my former workplace of hecklerspray: badvertising. If there is uproar about this ad, it is justified.
[via the bastion of good journalism that is Kotaku]