Black Ops 2: This Is The Year The Bubble Bursts – Opinion
This will be the year Call Of Duty doesn’t do quite as well as it has before, and it’s mainly thanks to a couple of issues with Black Ops 2.
Call Of Duty: Black Ops 2 will be the CODBLOPS to break the camel’s back, as far as I’m concerned. The series has reached tipping point; it has hit a plateau; the bubble is about to burst.
No series can maintain popularity indefinitely, unless it has a definite end in sight (see: Harry Potter, some other things I can’t think of). Why would Activision want to stop making COD games? It wouldn’t. Nobody can blame it for that – it is a business out to make money, and Call Of Duty makes it a metric feckton of cash.
But people get weary – they see it every year being wheeled out and they begin to get bored of it. Slowly but surely the interest wanes, the enthusiasm dies and, eventually, they stop giving a crap. And the change in setting and focus for Black Ops 2 won’t do anything to reinvigorate a jaded crowd.
For you see, Call Of Duty is a mainstream series. Before you start: that is not a criticism. It’s just what it is. Call Of Duty appeals to and sells to a huge, wide base of gamers, thus making it mainstream.
But what does the mainstream not really get on with? Sci-fi. And what is Black Ops 2? More sci-fi than the series has ever dared be before. And what happens when a game formerly focused on the Second World War, Vietnam War and unspecified modern conflicts decides to release a sci-fi version?
Well, Battlefield 2142 didn’t do too well. It wasn’t a failure by any means, but the series didn’t pick itself up again until Battlefield 3 was released some five years later. BF2142 burst the bubble because it was unfamiliar to regular players. Black Ops 2 is taking that very same risk.
Another issue Black Ops 2 is facing – which admittedly doesn’t matter as much to PS3 owners – is the fact there’s a certain other popular FPS sequel releasing the week before. Yes folks: Halo 4. It’s never done COD numbers, but it’s big enough – and this rogue fourth entry to the series is enough of an unexpected treat to those that love the games – that it will make a dent in Black Ops 2’s sales. It just will.
Do I think Black Ops 2 will be a failure? Absolutely not. But I do think this will be the year when things don’t go as well as they have, and Black Ops 2 will be the game that bursts the Call Of Duty bubble.
But hey, I might be wrong.
[image borrowed from here - shhhhh]