PS Vita’s Poor Sales: Should Sony Be Worried Already?
PS Vita is dead.
Well, alright, maybe not dead, but its sales following a successful – if not mind-blowing – opening week have dropped a huge 78 per cent. 325,000 Vitas were sold in the first week the handheld went on sale, with this number dropping to 72,000 in its second week on sale.
That’s a lot lower than the 3DS.
That’s lower than the PSP.
It might be a bit early to call it (just look at Nintendo’s ‘failure’ for a good example of what I mean), but is it brown trousers time for Sony already? Of course not.
It’s a situation that will see the company paying close attention to what the hell is going on. It’s a situation that might see a few initiatives here and there – a free game for buying early, some mad promo offers, more advertising, some things like that – but Sony isn’t the kind of company to crap its pants and react hastily.
But that well-established Sony arrogance – look how slowly the company reacted to the PS3’s laborious uptake with consumers, especially in the US – could prove to be quite the hubristic move on the company’s part.
Coulda, shoulda, woulda – I don’t know what’s going to happen. You don’t know. The analysts don’t know. Sony sure as hell doesn’t know.
But it looks like the next few months, where Vita tries to establish itself in its homeland while simultaneously attempting to lure in purchasers across the rest of the world, will be something to keep a close eye on.
Will we see reactionary price cuts? An apologetic ‘loyalty’ program for those who bought at full price? Sales picking up afterwards? Basically I’m just asking if Sony will follow the 3DS model for how to save Vita from an initially underwhelming showing. They might have to, you see.
Otherwise PS Vita really will be dead.