Heavy Rain Had A Cancelled ARG No One Knows About
Speaking to Play about the road it travelled to get its game on PlayStation, Futurlab’s James Marsden revealed that the team worked on a cancelled ARG component of Heavy Rain.
“They got us working on a different project – work for hire if you like, using the ARG approach for one of their first party titles,” Marsden told us. “That was Heavy Rain”.
“They were looking for ways to increase participation with fans in the run up to launch,” Marsden explained, pointing to the success of Halo 2’s I Love Bees viral marketing campaign as something that got companies thinking about how they could use ARGs.
Heavy Rain’s cancelled ARG would have involved origami figures and cryptic messages intended to get players chasing down a mystery.
We asked Marsden why the Heavy Rain ARG never saw the light of day. “There were questions about whether it was actually worth the effort and cost to run them,” said Mardsen. “The global financial crisis didn’t help and there was some misunderstandings between the different teams we were working with.”
You can hear more from Marsden, as well as developers behind OlliOlli and The Unfinished Swan on how they got their games to PlayStation and what Sony is really like behind the scenes in the latest issue of Play.