PS Vita: Price Cut Coming 2013 – But Will You Buy One?
PS Vita’s price will be cut in the UK next year – probably – if words from Sony UK boss Fergal Gara are to be believed. And why wouldn’t they? Why indeed.
Speaking to Eurogamer, the honcho of British operations said these words when asked about a possible Vita price cut:
“We always aim to establish price cuts. So the question is not so much if, but when. We won’t have an across the board price down this Christmas.”
This was followed up with a question which we will include verbatim here, just to avoid any confusion:
“So a price cut will have to wait until next year then?
Note: he is not asked if there will be a price cut – that is not the question being answered. He says a cut ‘would have to wait’ until next year.
Just so you’re aware there’s wiggle room for Sony on that one.
We were almost convinced post-Gamescom that the Vita didn’t actually need a price cut. The things Sony was showing off – cross-play, cross-buy, cross-whatever, the games, the features, the apps – it all added together to make a handheld actually worth getting even at its launch price.
But now a cut has been mentioned… does it mean this strategy doesn’t actually inspire confidence in the Sony ranks? Was a cut on the cards all along, but just wilfully ignored in the swathe of Gamescom announcements? Does it matter?
Would a cut change anything for anyone? Will we all be rushing out to buy a Vita if it goes down in price?
I mean, I probably would, but still.